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Foundation StudiesTop ▲

This module provides the foundation level Art and Design skills. Students are taught a range of creative process that will introduce them to visual enquiry and self expression. Students are encouraged to use these processes and strategies to generate ideas, design concepts and generate compositions for design briefs given to them.

You Will Learn

• Ideation through Mind map, Mood board, Semiotics, Metaphor, Themes and Styles
• Developing Visual observation through Drawing
• Exploration of Volume, perspective, structure and form
• Introduction to colour, colouring and shading methods
• Introduction to Experimental Design
• Introduction to Photography and Lighting
• Researching, Referencing and Writing
• Introduction to Reflective practice and
• Assessment process

Evolution of Art, Design & CultureTop ▲

This module is part of the trans-disciplinary foundation program in nature and is intended to complement the Communications, Art Fundamentals and Design Fundamentals. This module introduces students to the history of Art with a strong focus on how it affected the development of design through major art periods. From the invention of writing to the modern day, students will gain an understanding of the relevance of advertisement arts and crafts in human history and society through a series of research projects. This course will expand on the analytical skills, ability to critique and articulate one's ideas and perspective, vocabulary and introducing other forms of artistic and creative expressions.

You Will Learn

• Introduction to "design" as a product of culture
• Analyze impact of design on our perceptions
• Evolution of Art & Culture
• How history of Art with affected the development of design through major art periods
• Relevance of arts and crafts in human history and society
• Development of graphic design through major art periods.
• Relevance of graphic arts and crafts in human history and society
• Development of Art & Design
• Evolution of Advertising,
• Structure of an Advertising Agency
• Fundamentals of Advertising
• Appreciation of moving images and sound
• Development of Interactive Art
• Development of the digital era

Design FundamentalsTop ▲

This module is designed to provide the underpinning knowledge of graphic design, the principles of various elements of design and related applications and technologies. It includes an overview of design principles, the development of Design industry and the applications that have been developed.

You Will Learn

• Critical and contextual thinking of the various aspects of Design
• Elements and Principles of Design
• Visual perception & illusions
• Simplification of Graphic Rendition
• Symbol and Icon Design & Construction
• Basic Typography.
• Colour theory and physiology.
• Colour psychology
• Effective and creative use of various design elements
• Applications in 2D and 3D using both additive and subtractive color concepts

VisualizationTop ▲

The module develops drawing and design methodology and extends students awareness and technical understanding of Design and it’s relevance to art. This module creates the necessary ground work to compliment the theoretical and practical work done in other modules in year 2 in Digital Media Techniques.

You Will Learn

• To visualize ideas through the knowledge and practical experience of observation drawing
• Development of perception, memory work and reproduction of objects through drawing
• Basic drawing materials, tools and techniques
• Model drawing and its related vocabulary
• Exploring the media of communication, marker, ink and other mediums.
• Visual language, theories, techniques
• Processes of rendering different textures to objects

Fashion Design Methods & PracticeTop ▲

This module consists of an exploration of various styles, methods and medium of illustration in which students are encouraged to develop their own style with careful consideration of practicalities of application. Enable students to develop their research techniques and introduces the student to a range of visual research methods and practices, strategies and approaches used by Art & Design practitioners leading to the application of research competences in subject study. Visual language, theories and techniques applicable to their chosen field will also be explored.

You Will Learn

• Fashion Illustration
• Figure proportions
• clear details of silhouettes
• Accessories
• To interpret and illustrate different types of fabrics depending on the weight of the fabrics
• To prepare working drawings
• To experiment with different media to develop fashion illustration skills
• To illustrate the female figure along with the latest trends in hair styling and makeup and an overall stylization
• Basic drafting
• The Basic Pattern Making
• Various equipments used in pattern making.
• To produce simple and accurate patterns with conformance to industry standards.
• The importance of economic lay planning on fabrics of different widths
• Sewing Techniques
• Various sewing machines you will use during the course of their career.
• To produce various individual portfolios of samples based on production processes and techniques.
• Creating and manufacturing simple garments using appropriate techniques taught.
• Basic of fabric structure and construction.
• The commercial viability of garments

Digital media techniques ITop ▲

This module is taught to link the design elements taught in Design Fundamentals and is designed to introduce students to the techniques of using computer to produce digital content. The module introduces students to Raster and Vector advertisements. It also provides essential knowledge and skills necessary for creating design layouts.

You Will Learn

• Techniques used to compose and plan vector-based images.
• To produce work, demonstrating an effective thought progression and understanding of vector-based drawing software.
• Edit and process raster images.
• To explore various functions and multiple aspects of the program, and visualize the versatility of one of the industry’s most used image editing software.
• Digital Manipulation techniques such as enlargement, reduction, transformation and reshaping
• To scan, storing and transporting Digital images
• Colour systems (RGB, grey scale, CMYK)
• Understanding Colour & Colour Correction
• Palette, mode and image attributes, file formats
• Colour depth, image size and file size
• To analyze practical problems in the design and production of annual reports and other corporate publications.
• Investigating the graphic designer’s unique role in the production of multipage publications
• Desktop publishing using page layout application
• Sophisticated page layouts integrating flexible grid systems into the page

Fashion IllustrationTop ▲

In this module students are taught advanced fashion illustration – to illustrate human figure and accessories, Continuation of silhouettes, Rendering of fabrics etc.

You Will Learn

• Figure Proportions
• Gesture Drawings
• Continuation of Silhouettes
• Rendering of Fabrics and Accessories
• To illustrate the figure and accessories.
• The different techniques they need to adapt when illustrating the female and male figures.
• The relationship that exists between the body as it moves and the effect of body movement on clothes.
• To develop garments, using as basis for your projects,
• To deal with specific techniques, research and inspiration

Experimental Body CoverageTop ▲

In this module students are to take inspiration and work with different materials with which they can create innovative garments or body coverings.

You Will Learn

• Idea Generation
• Conceptualization
• Material Exploration
• Computer Application
• To take inspiration and work with different materials
• To create innovative garments/body coverings.
• To think "Out of the Box" and explore unusual themes and materials

Textile StudiesTop ▲

This module exposes the students to the journey from fibers to fabric.

You Will Learn

• About fabric construction, weaves, textures and knits.
• Different techniques used in the printing and dyeing industry.
• To develop and submit samples of different types of prints in various colours and motifs.
• Different stitches and techniques of hand embroidery for surface embellishments.

Fashion MarketingTop ▲

This module exposes students to the contemporary issues in fashion marketing

You Will Learn

• Contemporary issues in Fashion Marketing
• The latest known global "Best Practices" in Fashion Marketing
• The importance of range planning with a sound blend of design and sense of commercial realism
• The importance of a systematic approach to Fashion Marketing.

KnitsTop ▲

This module exposes students to the Knitting technology through which they will be able to build completed knit wear garments.

You Will Learn

• Knitting technology
• To build completed knitwear garments
• To knit pattern
• Spec development, seam construction and finishing techniques.

ProjectTop ▲

This module provides an opportunity for the student to engage in an extended self managed or group project and to demonstrate the ability to integrate the various elements of the course. It forms a major element in the final stage assessment for the year. The Project will require the student to identify a topic relating to a problem or an issue in an area of interest developed through studies in the specialist pathway.

You Will Learn

• Business Practice in Art and Design
• Marketing and project management strategies pertaining to a graphic design project
• Independent Research
• Project Design, Implementation and Evaluation
• To develop a major advertising design project.
• Research methodologies, time management and problem solving.
• To prepare a professional presentation of findings to guest lecturers and/or industry professionals.
• To create a professional level design output individually/collaboratively
• Design development and use of appropriate visual language skills

Major ProjectTop ▲

This module extends knowledge of media, methods and process development within the individual to form an informed and critical approach to specialist practice. Students must excel in the production of their individual programmes of work using a range of media and techniques and by researching conceptual/technical aspects and contexts at the leading edge of the subject study.

You Will Learn

• To initiate assignments
• To manage own learning
• To investigate appropriate research methodology and reflective practice
• Independently to analyse and evaluate own work and the work of others
• To show extensive knowledge within a specific area of subject study
• To bring to life your individual collections. Emphasis is on personal creative expression, function and quality construction in developing innovative designs from concept to final garments.
• To present your collections to a jury of industry professionals for consideration
• To prepare for career as practicing artists and designers, as is appropriate to your needs

DissertationTop ▲

This module is intended to provide students the opportunity to undertake a substantial research project in an area of their interest and prepare them to work independent of tutors.

You Will Learn

• To develop own individual approach to research
• Planning and writing a Dissertation
• Developping the capacity for study independent of tutors
• Independently to analyse material from a range of sources, primary as well as secondary, relevant to the topic undertaken
• To organise the material in a well structured, logical way in order to present a well informed argument
• Methods and conventions of scholarly research, with accurate paratextual information, correct presentation and documentation

Portfolio PresentationTop ▲

This module is intended to provide students the opportunity to undertake a substantial research project in an area of their interest and prepare them to work independent of tutors. This module prepares student's ability to communicate their work and progress in a professional manner. Students prepare a portfolio of their work. This is intended to be reviewed by their peers and potentially sent to production houses as an elegant and sophisticated digital portfolio for their comments.

You Will Learn

• To demonstrate ability to understand and articulate, through drawings, concepts sketches, design documents
• To present an understanding of the design elements of the medium of your specialisation
• To demonstrate the critical aspects of development of a media professional in the medium of your specialisation.
• To respond effectively to questions following oral presentation

Professional PractiseTop ▲

This module provides an opportunity for students to work for an external client in the creation of Digital Media content to address a real world problem. Students will intern collaboratively in a Digital Media development team and apply or further develop their problem solving, design, development and evaluation skills.

You Will Learn

• Professional approach in developing good working relationship with Clients
• To develop a clear understanding of the relationship between design, production and commerce in various aspects of a business organisation
• Methods and techniques to review, consolidate and extend the application of knowledge and understanding in solving real world problems
• To deal with external parties appropriately and professionally (e.g. client, users) and to use the input gathered from them in a useful way
• Making trade-offs during design and development process (including understanding of various parameters such as technical quality, aesthetic quality, conceptual quality, quality of media asserts, quality in terms of content and in interface design etc)
• To develop a multitude of creative concepts as possible solutions to a real world problem
• To report and present work that has been done, appropriately and professionally
• To work collaboratively in a small development team (i.e planning and organising project work, managing intra-group conflicts and developing negotiation skills)
• Further developing skills in terms of problem-solving, design, development, testing and evaluating

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