India′s No:1 Design & Media College

Visualizing for Fashion Marketing

Heading to work towards ‘Lifestyle Photography’, I dwelled into each of the related nuances, including how different fabric material and weaving and dying patterns react under camera lighting; lighting techniques; different forms and applications of Photography related to the Fashion world and so on. I experimented and documented many of my findings with photo shoots and noted the pros and cons of every decision taken.

After selecting the popular brand to be advertised, my ideation was rooted to the strengths of the product. With minimal props, my ad shoot went on finding the best pose for the model and appropriate to the lighting. Finally, the digital tools gave hands...

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