Industrial Guest lecture seminar on Corporate Film Making

The Department of Visual Media of ICAT Design & Media College, Chennai conducted a “Corporate Film Making” seminar for B.Sc students on 12th Nov 2019 by Mr. Aldrin Joseph. Sr. General Manager - Marketing, Murugappa Groups E.I.D. Parry (India) Ltd.

The whole objective of the seminar is to make the students to know & to understand the importance of corporate film making with knowledge of branding & marketing as a key tool for the day. The guest engaged the students with the various corporate film and advertisement with an appropriate example of branding and its value. To make the session more interesting and interacting and demonstrate technological development incorporate film making.

End of the seminar the students were exposed to many ideas and some of his working experience with profound companies like Cavinkare, Unilever, Brooke-Bond Lipton, Nutrine been shared. This gave an overall idea about the topic of the day. His knowledge and experiences made students felt inspirational as well as to know how to become a corporate filmmaker.