Bachelor's Degree

Visual Media

Experience a wide range of traditional / digital media production and design techniques, and learn to communicate through perfectly designed visual products.

Course Overview

Join the Program that Makes You an All-Rounder in Media

The Bachelor's Degree in Visual Media at ICAT is a full-time program that is uniquely designed to sculpt all-round professionals in the media sector. The program exposes students to production-standard research methodology and concept building techniques that are the core for any creative professional.

This unique program provides a perfect meeting point of traditional art history and modern visual culture, assuring to build highly-skilled and creative professionals. The program provides intense knowledge and practice on Graphic Designing, Advertising, Visual Communication, Photography, Television Production, Corporate Film making techniques, and Digital Marketing.

Why Visual Media?

Join the Industry with 100s of Opportunities

Visual Media outputs can be said as the ones that we see on billboards, smart phones, newspapers, screen projectors, posters, televisions, computers, and various other mediums and devices. With such a vast presence of visual media works, the industry undoubtedly calls in for varied creative professionals.

Especially in India, we have the biggest newspaper market in the world with over 100 million copies sold each day. We are leading in the Broadcasting industry with approximately 800 satellite television channels and a huge number of subscribers. Also, the Animation, VFX, and Game industry in India is growing huge with numerous international giants pitching in. All these and more proves that there are numerous promising opportunities in this field for skilled personnel groomed in a creative culture. Get, set to groom yourself now!

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Student’s Works


The Learning Curve

Preparing for renowned roles in different media fields happens at ICAT through the course of three years. The learning process here happens in the most linear fashion gradually moving from the basics to ensure that every student seeks the best of the content taught.

Year I - Get to Talk through Visuals

The journey to groom as creative professional rightly starts with the basics of art, design, and a range of design mediums. The students are taught the fundamentals of graphic designing and visualization, and given a thorough hands-on practice in graphic designing to trigger the creativity and imagination. They are taken through all the aspects of planning and producing a television show with multi sensation by using different camera shooting techniques and selective narrative delivery. They are also mastered in script writing skills to help them through the pre-production process. Further, they are also taught digital photography with an understanding of basic composition of photographs, camera parts, and light exposures.

Year II – Learn to Create Motions Graphics and Filmmaking

Moving on with a perfect understanding of the basics of visual designing, the students are taken through all aspects of film making. They get intense practice on various steps of movie production right from planning, storyboarding, and camera shooting techniques to digital video / audio editing techniques. They also get the practice on creating animation and motion graphics by using industry-standard software, right from creating attractive text and graphical advertisements to designing rich intros for high attention rate. Further, the students are introduced to marketing techniques to sell their products.

Year III – Take Your Products to Professional Standards

With the goal to build specialist skills, the students are given the opportunity to specialize in their area of interest, be it Advanced Photography, Advertising Filmmaking, or Corporate Filmmaking. They are given thorough knowledge on corporate communication, including effective written and oral communication, business acumen, ethical awareness, digital strategies, and flexible thinking. They get to understand the most effective method of delivering products within cost, schedule, and resource constraints. They are also given practice on digital marketing that will equip them for various online marketing certificates, like Google Ad Words, Facebook, and Google Analytics (GA). Further, the students get to work on an individual project and prepare a portfolio of their works. They also take up internship with renowned organization to confidently get ready for their job placement.

Skills to Build

Skills to Seek as a Visual Media Professional

  • Adobe Photoshop
  • Digital Art
  • Storyboarding
  • Direction
  • Corporate Film Making
  • Graphic Designing
  • Visualizing
  • Advertising Film Making
  • Photography
  • Television Production

Teaching Methodology

Learning beyond the Walls

As a perfect program grooming creative professionals, the Bachelor's Degree Visual Media program handles different teaching methodologies that would arm the students with vast skills and trigger their innovative ideas.

Knowledge Building with Your Peers

The students are given an opportunity to discuss and go through a peer learning experience in a guided environment. Taking inputs, sharing thoughts, being a critic, and also being diverse are what this new experience gives to the students.

Practice All the Techniques

From graphic designing and camera handling to developing motion graphics and performing post-production editing works, students get to practice all the techniques in IT labs and studios loaded with all necessary equipments and software.

Develop the Research and Analytical Skills

Learning through exploration builds the habit of giving attention to every detail in the process of understanding a concept or a design brief. This practice undertaken in every module gives our students a cutting-edge in comprehending the needs of a project and addressing them on the dot.

Practice Outdoors to Look Beyond

Frequent visits to historical places of art and design around India and to nature-filled places give the students the best opportunity to understand how art is perceived in the ancient times. They also get to express their creativity in the best ever way with sheer inspiration.

Learn through Club Activities

Weekly activities of sketching, photography, and shooting moving imagery augment the learning experience of the students. Such limitless club activities help students in developing appreciative works for their portfolio. They also help in enhancing the academic growth.

View the Techniques Live

Watching techniques live at design studios, film production units, printing units, and more helps students in understanding the processes and the hidden nuances in real time.

Learn from the Professionals/Alumni

Seminars, workshops, and interactive sessions from professionals holding a renowned position in the industry and our own alumni who have sought a reputed position brings a whole lot of knowledge and confidence for the students towards taking up a competitive role in the industry.

Create Your Own Work in the Area of Choice

The students get to go through an entire production process individually while they develop a presentable product in the area that they want to seek their career in. This makes them explore their all-rounder skills, identify their strengths, and build the confidence to take up industry challenges.

Get the Professional Touch from Reputed Companies

The curriculum at ICAT insists students to take up an internship in any related organization to get a clear and early insight of the industry.

Assessment Technique

Be Assessed on Your Skills

At ICAT, the learning outcome of each module is assessed through periodical Formative Assessments, Assignments, Research Works, and through the originality, innovation and product of the final Project. Also, continuous monitoring of each student is done throughout the year through peer assessments and internal/external reviews.

Student Awards

At ICAT, we encourage students to participate in various national and international competitions, which help them to rise and shine as they pursue their creative skills and build their team spirit. Some of distinguished awards the students of Visual Media have received for their outstanding works include:

  • Won Kolben 2019 Photography Competition
  • Won Silambu 2019 Photography Competition

Practical Learning Facilities

Learn by Doing – Right from the Basics

All the three ICAT campuses come with world-class facilities that set the professional environment for the students to practice their specialist skills.

Get Hands on the Digital Cameras

The students of Visual Media get access to the Photography studio at ICAT, which houses industry-standard Cameras, range of Lenses, Elinchrom Strobe Light Heads, Light Shaping Accessories, Light Tent, Light Meters, Speedlite, Manfrotto Tripods, Filters, Gray and Focus Cards, and a Changing Facility.

Bring Out the Artist

The Live Sketching room at the campus and the skilled artists as faculties set the best atmosphere for students to explore their drawing skills.

Explore the Digital Techniques at IT Labs

The system labs and student laptops loaded with all the necessary industry-standard software help the students to practice graphic designing, creating illustrations, creating motion graphics and more.

Practice to Shoot Videos

The par-industry Chroma Studio at ICAT comes with professional Sony Mirrorless and Canon Full Frame DSLR Cameras, Lenses, and other related equipments for students to explore their shooting skills.

Record/Manipulate Audio/Video

The sound proof Audio Booth for audio recording, and IT labs and student laptops loaded with all necessary software give the students the perfect setup to experiment the post production techniques and more.

The Knowledge Repository

Right from history of art and design to techniques with latest technology, the students have access to all media related information through 100s of books and magazines. This helps them research beyond the class lectures and gain immense knowledge of the industry and current trends.

Common to All Departments

In addition to the specific facilities for each department, the campuses of ICAT College are loaded with spacious classrooms, common library with essential readings, locker facilities for students, air-conditioned halls, personal tutoring space, common working zone, students’ lounge, and so on.

Career Opportunities

Get Placed as a...

With an exclusive Placement Cell that holds a record of 100% placement, till date, we assure best jobs for every student who have gathered their skills and are ready to take up challenges of the industry.

As a program that provides an insight of multiple creative industries, the students of Visual Media can take up a career in many fields, including Advertising firms, any Design firm, Film industry, Television Production houses, Radio Channels, Photography, Print industry, Creative Process Outsourcing companies, and more where they can pitch in as a:

  • Graphic Designer
  • Illustrator
  • Event Manager
  • Story Boarding Artist
  • Visualization Artist
  • Corporate Film Maker
  • Advertising Film Maker
  • Television Program Producer
  • Photographer
  • Film Director

Each student can opt for their field of expertise with confidence, as the curriculum at ICAT guides them to build a solid portfolio in their area of interest/specialization.

Why Choose ICAT to Study the Visual Media Course?

Only at ICAT

  • This practical program on Visual Media comes with 100% placement, world-class curriculum and a degree certified by an eminent university.
  • The highly equipped labs, frequent sessions from industry professionals, and showcase events give the best learning experience.
  • The focus the program gives towards futuristic technologies and the global knowledge that veterans in our knowledge brigade brings help students stand apart as best in the industry.
  • Above these, the opportunity to work on Dissertations, create Portfolio, and take up Internship with renowned companies gives the sheer confidence and a cutting edge as a Visual Media professional.

It gives me immense pleasure to thank my college for helping me easily establish myself in the Media world. It would not have been possible without the support from the faculty of the college, my fellow students, and my parents. The high level of education and practical training imparted throughout the course helped me not only to get the best knowledge but also the best campus placement in a multinational company. I would again like to thank ICAT Design and Media College for building my career.

Anirudh Balaji G,Correspondence, PTI (Press Trust of India), India’s Premier News Agency

Alumni Success

ANIRUDH BALAJI G PTI - Press Trust of India
DARIUS SOLOMON D Event Management
FINTO SHANTI Higher Studies
MUHAMMED YASIR Vijay Television
UMA D Olefin White Films Pvt. Ltd.
YUVARAJ K Higher Studies

Knowledge Brigade

Learn from the Veterans’ Perspective

The curriculum and teaching strategies at ICAT is never an instant thought. They are all an outcome of research and brainstorming of ideas from renowned professionals in the field. The knowledge brigade that guides us through the curriculum delivery of Bachelor's Degree Visual Media includes:


Name Designation
CHRISTIAN RIVERS Oscar & BAFTA Winning Animator, (Kingkong, LOTR)
ED HOOKS Member of Screen Actors Guild, AFTRA, Author of Acting for Animators, US
SHELLEY PAGE Head of International Outreach, DreamWorks
SHESHA PRASAD Vice President, Rhythm & Hues
PRAVEEN CHRISPUG Consultant for Stop Motion Animation, BCU, UK
B. KRANTHI KUMAR Head, 3D Stereoscopic Animation
SUDHIRTELI Senior Animator, Blue Grass Studios
ARUN SRIPADAM Award winning Animator, C.MENT Animation Studio
C.G. SRIGUHA Sr. Professional in the field of Advertising, Film & Television Production
DEEPAK NAIR Mayans Studio

Student Service

Get in Touch for All Your Needs

Each student is allocated a Personal Mentor to guide through the personal development process, and a Supervisor to support in project and dissertation.

A Students Service Desk is managed at each location with a Student Advisor providing advice to students on all any matters in need, personal or college related. The desk organizes club activities and acts as a point of contact for parents/Guardians.

Campus Location

Study at Any of Our 3 State-of-the-Art Campuses

The ICAT campuses are located at the Shores of Bay of Bengal (Chennai), Silicon Valley of India (Bangalore), and the City of Pearls (Hyderabad). The strategically located campuses expose the students to eminent landmarks/events of the metropolitan cities, which is very important for the Creators of Tomorrow to understand the trending world.


ICAT Design & Media College 153, Santhome High Road, Mylapore, Chennai - 600 004.

044 - 4293 4293,

+91 - 95001 28555


ICAT Design & Media College 424, Bommanahalli, Hosur Main Road, Bangalore - 560 068.

080 - 4110 7755,

+91 - 96111 73607


ICAT Design & Media College H.NO.3-1-30,S.Y.NO:34/2&35, L.B.Nagar to Saroor Nagar road (Near TNR Shakuntala Appartments), L.B.Nagar, R.R.DIST Hyderabad - 500 074

040 - 4221 7755,

+91 - 88862 33334