Bachelor's Degree inVisual Media ( Chennai )

Experience a wide range of traditional / digital media production and design techniques, and learn to communicate through perfectly designed visual products.

Course Overview

Join the Program that Makes You an All-Rounder in Media

The Bachelor's Degree in Visual Media at ICAT is a full-time program that is uniquely designed to sculpt all-round professionals in the media sector. The program exposes students to production-standard research methodology and concept building techniques that are the core for any creative professional.

This unique program provides a perfect meeting point of traditional art history and modern visual culture, assuring to build highly-skilled and creative professionals. The program provides intense knowledge and practice on Graphic Designing, Advertising, Visual Communication, Photography, Television Production, Corporate Film making techniques, and Digital Marketing.

Why Visual Media?

Join the Industry with 100s of Opportunities

Visual Media outputs can be said as the ones that we see on billboards, smart phones, newspapers, screen projectors, posters, televisions, computers, and various other mediums and devices. With such a vast presence of visual media works, the industry undoubtedly calls in for varied creative professionals.

Especially in India, we have the biggest newspaper market in the world with over 100 million copies sold each day. We are leading in the Broadcasting industry with approximately 800 satellite television channels and a huge number of subscribers. Also, the Animation, VFX, and Game industry in India is growing huge with numerous international giants pitching in. All these and more proves that there are numerous promising opportunities in this field for skilled personnel groomed in a creative culture. Get, set to groom yourself now!


The Learning Curve

Semester - I
  • Language Practical (Tamil / Hindi / French) - I
  • Language Practical - English-I –Prose and Communication Skills
  • As a foundation for the course, the semester 1 starts with developing the students’ ability to communicate and express their ideas through visual mediums. The students here get their introduction to different forms of communication and they develop their competence in using research methodologies

  • As art is the foundation for any creative study, this module teaches the fundamentals of art and design. It dwells in to elements and principles of design, colour psychology, typography, line drawing, perspective drawing etc that will be helpful in understanding the different art and design forms taught further in this course.

  • Implementing the knowledge gained in the “Art and Design Study” module in creating communicative graphic designs is the focus of this module

  • This is the module that helps students to previsualize a concept based on the client and user needs and then sketch down the visualized ideas to convey their imagination.

Semester - II
  • Language Practical (Tamil / Hindi / French) - II
  • Language Practical - English-II – Prose, Extensive Reading and Communications Skills
  • This module helps students to grow as a Executive Producer of a television show and also to get an opportunity in post-production department

  • This module guides students through the entire process of preparing a proposal for a television series and pitching the proposal to television channels and production companies

  • Students here will learn everything they need to know to master the art and craft of digital photography. They get acquainted with the basic features of digital cameras and learn how each feature plays a role in creating great photographs.

  • Environmental Studies
Semester - III
  • Language Practical – English - III - Communicative Skills
  • The module throws light on the history of filmmaking and principles of filmmaking that makes students skilled to come up with quality films.

  • The Advertising & PR module discusses about Integrated Marketing Communication, Consumer Behaviour, Market Segmentation and Research, Corporate Communication, Public Relations, Brand Management and Media Management.

  • This module provides an understanding of marketing research and its role in analyzing consumers, markets and the environment.

  • This module guides the students to handle the techniques involved in creating motion graphics by using the After Effects software.

  • This module focuses on the technique of visualizing how a story should be portrayed in a video. The students here learn to create a storyboard that shows thumbnails of each scene along with technical details like, camera angle etc to help every crew member to carry on the production process successfully.

Semester - IV
  • Language Practical - English – IV – Employability Skills
  • Students here develop their technical skills in audio and video editing by using specialist digital tools. They will learn the post-production workflow and the important editing techniques to structure the flow of a story, and to create Montage Cuts, Promos and Teasers

  • Editing Techniques (Practical)
  • This module teaches the basic techniques of audio and video production. Students gain experience in digital videography, shot composition and audio recording.

  • Audio & Video Production (Practical)
  • Value Education
Semester - V
  • This Project Management module teaches people management skills in order to complete a production project from pitching to final output

  • Students here get to learn how to create corporate presentations and videos that provide a complete overview of an organization or a department.

  • This module helps students to tap the opportunities in the digital world by creating marketing materials as applicable to different social media platforms.

  • This module helps students to tap the opportunities in the digital world by creating marketing materials as applicable to different social media platforms

    • Advanced Photography (Practical)
    • Advertising Film Making (Practical)
    • Corporate Film Making (Practical)
Semester - VI
  • Students are encouraged to create a quality portfolio and take up an internship at related organizations to experience the process workflow followed in the industry.

  • The aim of the module is to let the students experience real-time project development process by making them work on a complete project

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Skills to Build

Skills to Seek as a Visual Media Professional

  • Adobe Photoshop
  • Digital Art
  • Storyboarding
  • Direction
  • Corporate Film Making
  • Graphic Designing
  • Visualizing
  • Advertising Film Making
  • Photography
  • Television Production
Teaching Methodology

Learning Beyond the Walls

Knowledge Building with Your Peers

The students are given an opportunity to discuss and go through a peer learning experience in a guided environment. Taking inputs, sharing thoughts, being a critic, and also being diverse are what this new experience gives to the students.

Practice All the Techniques

From graphic designing and camera handling to developing motion graphics and performing post-production editing works, students get to practice all the techniques in IT labs and studios loaded with all necessary equipments and software.

Develop the Research and Analytical Skills

Learning through exploration builds the habit of giving attention to every detail in the process of understanding a concept or a design brief. This practice undertaken in every module gives our students a cutting-edge in comprehending the needs of a project and addressing them on the dot.

Practice Outdoors to Look Beyond

Frequent visits to historical places of art and design around India and to nature-filled places give the students the best opportunity to understand how art is perceived in the ancient times. They also get to express their creativity in the best ever way with sheer inspiration.

Learn through Club Activities

Weekly activities of sketching, photography, and shooting moving imagery augment the learning experience of the students. Such limitless club activities help students in developing appreciative works for their portfolio. They also help in enhancing the academic growth.

View the Techniques Live

Watching techniques live at design studios, film production units, printing units, and more helps students in understanding the processes and the hidden nuances in real time.

Learn from the Professionals/Alumni

Seminars, workshops, and interactive sessions from professionals holding a renowned position in the industry and our own alumni who have sought a reputed position brings a whole lot of knowledge and confidence for the students towards taking up a competitive role in the industry.

Create Your Own Work in the Area of Choice

The students get to go through an entire production process individually while they develop a presentable product in the area that they want to seek their career in. This makes them explore their all-rounder skills, identify their strengths, and build the confidence to take up industry challenges.

Get the Professional Touch from Reputed Companies

The curriculum at ICAT insists students to take up an internship in any related organization to get a clear and early insight of the industry.

Student Awards

Rise and Shine

ICAT Student Won First Prize


ICAT Alumni Wins a Million

Pocket Gamer Connects

ICAT Student Won 2nd prize - ‘Black Hole’


ICAT Students Won Runner-up Award

La Fete Cultural Fest

ICAT Student Won Runner-up

IPGAF Competition

Learning Facilities

Practical Learning

Learn by Doing – Right from the Basics

All the three ICAT campuses come with world-class facilities that set the professional environment for the students to practice their specialist skills.

Get Hands on the Digital Cameras

The students of Visual Media get access to the Photography studio at ICAT, which houses industry-standard Cameras, range of Lenses, Elinchrom Strobe Light Heads, Light Shaping Accessories, Light Tent, Light Meters, Speedlite, Manfrotto Tripods, Filters, Gray and Focus Cards, and a Changing Facility.

Bring Out the Artist

The Live Sketching room at the campus and the skilled artists as faculties set the best atmosphere for students to explore their drawing skills.

Explore the Digital Techniques at IT Labs

The system labs and student laptops loaded with all the necessary industry-standard software help the students to practice graphic designing, creating illustrations, creating motion graphics and more.

Practice to Shoot Videos

The par-industry Chroma Studio at ICAT comes with professional Sony Mirrorless and Canon Full Frame DSLR Cameras, Lenses, and other related equipments for students to explore their shooting skills.

Record/Manipulate Audio/Video

The sound proof Audio Booth for audio recording, and IT labs and student laptops loaded with all necessary software give the students the perfect setup to experiment the post production techniques and more.

The Knowledge Repository

Right from history of art and design to techniques with latest technology, the students have access to all media related information through 100s of books and magazines. This helps them research beyond the class lectures and gain immense knowledge of the industry and current trends.

Common to All Departments

In addition to the specific facilities for each department, the campuses of ICAT College are loaded with spacious classrooms, common library with essential readings, locker facilities for students, air-conditioned halls, personal tutoring space, common working zone, students’ lounge, and so on.

Alumni Success

Shining Stars

  • Rajakanna
  • Somasundaram
  • Santosh Arya
  • Shukla Jayant Triveni
  • Devrishi
Student's Works

Outstanding works of ICATians

Career Opportunities

Get Placed as a...

With an exclusive Placement Cell that holds a record of 100% placement, till date, we assure best jobs for every student who have gathered their skills and are ready to take up challenges of the industry.

As a program that provides an insight of multiple creative industries, the students of Visual Media can take up a career in many fields, including Advertising firms, any Design firm, Film industry, Television Production houses, Radio Channels, Photography, Print industry, Creative Process Outsourcing companies, and more where they can pitch in as a:

  • Graphic Designer
  • Illustrator
  • Event Manager
  • Story Boarding Artist
  • Visualization Artist
  • Corporate Film Maker
  • Advertising Film Maker
  • Television Program Producer
  • Photographer
  • Film Director
Why Choose ICAT

Only at ICAT

The focus the program gives towards futuristic technologies and the global knowledge that veterans in our knowledge brigade brings help students stand apart as best in the industry.

Above these, the opportunity to work on Dissertations, create Portfolio, and take up Internship with renowned companies gives the sheer confidence and a cutting edge as an animation professional.

  • 100% placement
  • world-class curriculum
  • Degree certified by eminent university
  • Highly equipped labs
  • frequent sessions from industry professionals
  • showcase events give the best learning experience
Top Placements

Meet Our Shining Stars

Aravindd C
UI DesignerCTC: 7Lp.a.
Faustino Viji V
UI DesignerCTC: 7Lp.a.
M.R.S Ram Shankar
3D ArtistCTC: 7Lp.a.
Aishwarya M
Sys. EngCTC: 6.3Lp.a.
Manuel Jerish E
Unity Game dev.CTC: 6.3Lp.a.
Ashmin Anushiya J
Fashion Cont.CTC: 4Lp.a.
Download Career Booklet
Top Recruiters

We Collaborate with 500+ Leading companies

Application Process

Become an ICATian

Step 1 : Fill the application form

Apply by Filling Application form.

Step 2 : Interview Process

Go through a direct communication with the Admission Team

Step 3 : Join ICAT

An offer letter will be send. Secure your seat by paying the admission fee.

International Professionals

Learn from the Professionals’ Perspective

Name Designation
CHRISTIAN RIVERS Oscar & BAFTA Winning Animator, (Kingkong, LOTR)
ED HOOKS Member of Screen Actors Guild, AFTRA, Author of Acting for Animators, US
SHELLEY PAGE Head of International Outreach, DreamWorks
SHESHA PRASAD Vice President, Rhythm & Hues
PRAVEEN CHRISPUG Consultant for Stop Motion Animation, BCU, UK
B. KRANTHI KUMAR Head, 3D Stereoscopic Animation
SUDHIRTELI Senior Animator, Blue Grass Studios
ARUN SRIPADAM Award winning Animator, C.MENT Animation Studio
C.G. SRIGUHA Sr. Professional in the field of Advertising, Film & Television Production
DEEPAK NAIR Mayans Studio
Campus Location

Study at Any of Our 3 State-of-the-Art Campuses

  • Chennai

    153, Santhome High Road, Mylapore, Chennai - 600 004.

    044 - 4293 4293, +91 - 95001 28555

  • Bangalore

    424, Bommanahalli, Hosur Main Road, Bangalore - 560 068.

    080 - 4110 7755, +91 - 96111 73607

  • Hyderabad

    H.NO.3-1-30, S.Y.No:34/2 and 35, Bahadurguda, Saroornagar, L.B.Nagar, R.R.District, Hyderabad - 500 074

    040 - 2447 7755, +91 - 75694 34552


Still need anything to know?

Course Eligibility

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This is the third item's accordion body. It is hidden by default, until the collapse plugin adds the appropriate classes that we use to style each element. These classes control the overall appearance, as well as the showing and hiding via CSS transitions. You can modify any of this with custom CSS or overriding our default variables. It's also worth noting that just about any HTML can go within the .accordion-body, though the transition does limit overflow.

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